Roast Profile
Light Roast
Bright citrus · Brown sugar · Clean finish
The Story Behind It
More than coffee.
Coffee is how we start the conversation. Impact is where it leads.
Read the full product story
Medium-Light Roast • Bright & Vibrant Tenacity Coffee – South American & African Peaberry Blend
Bright, vibrant, and full of character, Tenacity represents the unwavering resolve to keep moving forward. Fuel Your Resolve with Every Sip.
Tenacity is a small-batch medium-light roast coffee crafted for those who appreciate a bright, complex cup. This distinctive blend combines smooth, full-bodied South American coffee beans with African peaberry, prized for its concentrated flavor and vibrant citrus character.
The cup comes alive with bright acidity and layered notes of lemon zest, orange, and subtle marzipan, creating a clean, energetic finish. The medium-light roast allows the natural character of the beans to shine while maintaining enough body and sweetness for a balanced, satisfying cup.
Tenacity represents the determination to keep going when the path gets difficult—to stand tall, stay focused, and never lose sight of the mission.
- Flavor Profile: Lemon, orange, marzipan, bright citrus finish
- Roast Level: Medium-Light
- Bean Origin: South America & Africa (Peaberry)
- Best For: Chemex, pour-over, drip coffee, cold brew
- Roasted: Small-batch for freshness and consistency
Every sip supports real-world heroes. 7% of sales supports the Pillars of Valor Foundation and its mission to support veterans, first responders, and their families.
Stand tall. Stay driven. Brew Tenacity.
Coffee With Purpose
Coffee starts the conversation.
Impact is where it leads.
Every purchase helps Pillars of Valor honor veterans and first responders through connection, gratitude, and meaningful action.