It's Simple, create a lifestyle brand and products that people love, for one purpose, to create an atmosphere to connect veterans and first responders through coffee and giving back to those who have served.
Helping Heroes Foundation
The Helping Heroes Foundation was established to support the wellness of veterans and first responders who have sacrificed greatly for the safety and freedom of others. The Helping Heroes Foundation, comprised of military veterans, firefighters, and law enforcement officers, is dedicated to fulfilling our oath to assist these heroes.