Partner
TJ Hockenson
NFL Tight End
A leader on and off the field who helps expand the reach of the Pillars of Valor mission.
The People Behind the Mission
Built by Service.
Driven by Purpose.
Veterans, leaders, athletes, entrepreneurs, and supporters united by one belief: service does not end when the uniform comes off.
Who We Are
This is more than a team—it is a movement.
We come from different backgrounds, professions, and experiences, but we are united by a shared belief: those who serve should never be forgotten.
Together we build a brand with purpose, preserve legacies through Project Valor, create unforgettable experiences, and strengthen the Pillars of Valor Foundation so more heroes and their families receive the support they deserve.
Founder & CEO
Zach Husted
Founder & CEO · Air National Guard Veteran
After twelve years of military service and four overseas deployments, Zach founded Pillars of Valor to build something that could honor service every day—not only on holidays.
What began as a premium coffee company has grown into a broader mission connecting commerce, storytelling, meaningful experiences, and charitable impact.
“Coffee is how we start the conversation. Impact is where it leads.”Read Our Story
Leadership & Ambassadors
Standing Tall Together.
Each person brings a distinct voice, network, and point of view to the mission.
Partner
Partner
Nick Lavery
Active-Duty Green Beret · Author · Speaker
A living example of resilience, leadership, and unwavering service.
Ambassador
Thad Moffitt
Professional Driver
Helping bring the mission to new audiences through motorsports and meaningful hero experiences.
Ambassador
Ethan Hurkett
Football Player
Representing the next generation of leadership, discipline, and community impact.
What Unites Us
Service Is More Than Something You Did.
It becomes part of who you are. We believe the values forged through service—courage, honor, sacrifice, resilience, and leadership—can continue shaping communities long after the uniform is put away.
Join the Mission
Stand With Those Who Serve.
Partner with Pillars of Valor, support the Foundation, or simply start your day with coffee that carries a greater purpose.
Coffee starts the conversation.
Impact is where it leads.