Mission Statement
Customer Testimonials
97 Year Old - Sky Dive At D-DAY
Sept 25th Foundation Launch
Sept 26th Foundation - Day 2
Coca-Cola 600
Honoring a Hero at Normandy
This year, we had the privilege of taking World War II veteran Don Poole skydiving over Normandy for the 81st anniversary of D-Day. At 97 years old, Don’s courage and spirit remind us of the sacrifices made on that historic day and the lasting impact of the Greatest Generation. Through this unforgettable jump, we honored his service, celebrated his legacy, and carried forward the mission of uniting communities in remembrance and gratitude
Foundation Dinner
The kick off to Pillars of Valor Foundation started with a beautiful evening at a georgous house on Lake Minnetonka. The evening was absolutely perfect for the event, a wonderful fall evening. We celebrated the Veterans and First Responders that had joined us that evening. Dinner was catered by a local favorite BBQ place, and we gathered to hear Nick Lavery share his leadership stories of perseverance and the will to NEVER QUIT. Special Thanks to my friend Jeff and his wife Susan for hosting the magical evening and opening up their home to for the event. It was one to remember!
Foundation Hunt
September 26th we had the annual Pheasant hunt to honor and support veterans and First Responders. We had a great day of brotherhood, and Nick Lavery gave a truly motivational and inspiring speech! Collectively we raised money to help see the Pillars of Valor Foundation.
Honoring Service at the Coca-Cola 600
This Memorial Day weekend, we were proud to honor a Master Chief with 29 years of Naval service and his wife, a dedicated DEA Agent, by sending them to spend time with Thad Moffitt and the Petty family at the Coca-Cola 600. Their commitment to protecting our nation—both overseas and here at home—deserves recognition. This experience was our way of saying thank you for their sacrifice, their courage, and their unwavering service to others.
Pillars of Valor at Tight End University
On the field at Tight End University, Green Beret and American hero Nick Lavery stepped into the huddle to speak directly to NFL players on behalf of Pillars of Valor. His message of Courage, Honor, and Impact reminded everyone that football is more than a game—it’s a brotherhood, and like service, it demands unity, sacrifice, and heart. Together, we’re carrying that spirit forward—one cup, one mission, one community at a time
Fueled by Purpose, Backed by TJ Hockenson
NFL star TJ Hockenson chooses Pillars of Valor Coffee not just for its great taste, but for its purpose.
“This coffee fuels me on and off the field—and it supports the heroes who’ve given us so much.”