Impact That Shows Up When Service Ends
The Pillars of Valor Foundation exists to uplift veterans, first responders, and their families through meaningful support, connection, and life-changing experiences.
Every purchase helps fund real moments of impact—not vague promises. We believe support should be visible, personal, and measurable.
Direct Support
Focused on experiences, resources, and moments that restore purpose and connection.
Measurable Impact
We share where funds go and what they create—so supporters can see the difference.
Community First
Built with and for those who serve—veterans, first responders, and the families behind them.
PILLARS OF VALOR FOUNDATION
Where Purpose Meets Action
7% of every purchase fuels direct support, meaningful experiences, and community partnerships for Veterans, First Responders, and their families.
Coffee with a mission you can feel.
Pillars of Valor connects communities through coffee while honoring Veterans and First Responders. Every purchase fuels measurable support through the Pillars of Valor Foundation.
What we Support
The Foundation focuses on programs and experiences that create real connection and meaningful outcomes for veterans, first responders, and their families.
Connection
Bringing people together through shared experiences that rebuild trust, camaraderie, and belonging.
Purpose
Supporting opportunities that help individuals rediscover meaning, direction, and identity beyond service.
Community Impact
Partnering with organizations and initiatives that strengthen the broader support ecosystem.
Coca-Cola 600
Lead with Courage.
After 29 years of service as a Navy Seal, we sent Master Chief Henderson and his wife to spend the weekend with Thad Moffitt and the Petty family and the Coca-Cola 600. Megan has a rich history of racing in her blood as is passionate about the Petty’s. It was an incredible weekend for them.
81st Anniversary of D-Day
Honor Service.
We supported Don Poole, a 97 year old WW2 and Korean War Veteran to get the chance to skydive in Normandy for the 81st Anniversary of D-Day.
Warrior Song - Zac Brown Band
Make an Impact
We proudly sent custom shirts to support Warrior Song initiative, honoring the strength and sacrifice of those who serve. This gesture was especially meaningful in backing John Hensley — a true embodiment of resilience and purpose — as he continues to inspire through action. It’s our way of standing shoulder to shoulder with warriors who lead with courage, live with honor, and leave a lasting impact.
Coca-Cola 600
Lead with Courage.
After 29 years of service as a Navy Seal, we sent Master Chief Henderson and his wife to spend the weekend with Thad Moffitt and the Petty family and the Coca-Cola 600. Megan has a rich history of racing in her blood as is passionate about the Petty’s. It was an incredible weekend for them.
81st Anniversary of D-Day
Honor Service.
We supported Don Poole, a 97 year old WW2 and Korean War Veteran to get the chance to skydive in Normandy for the 81st Anniversary of D-Day.
Warrior Song - Zac Brown Band
Make an Impact
We proudly sent custom shirts to support Warrior Song initiative, honoring the strength and sacrifice of those who serve. This gesture was especially meaningful in backing John Hensley — a true embodiment of resilience and purpose — as he continues to inspire through action. It’s our way of standing shoulder to shoulder with warriors who lead with courage, live with honor, and leave a lasting impact.
Coffee and Autographs
97 Year Old - Sky Dive at D-Day
Sept 25th - Foundation Launch
Sept 26th - Foundation Launch
Coffee Sampling and Autographs
Hundreds of fans arrived hours early to meet TJ Hockenson and share a cup of Pillars of Valor Coffee at Scheels. Nearly 400 strong, they came from miles away — proving that when community shows up to honor service and celebrate greatness, unforgettable moments are brewed.
Honoring a Hero at Normandy
This year, we had the privilege of taking World War II veteran Don Poole skydiving over Normandy for the 81st anniversary of D-Day. At 97 years old, Don’s courage and spirit remind us of the sacrifices made on that historic day and the lasting impact of the Greatest Generation. Through this unforgettable jump, we honored his service, celebrated his legacy, and carried forward the mission of uniting communities in remembrance and gratitude
Foundation Dinner
The kick off to Pillars of Valor Foundation started with a beautiful evening at a gorgeous house on Lake Minnetonka. The evening was absolutely perfect for the event, a wonderful fall evening. We celebrated the Veterans and First Responders that had joined us that evening. Dinner was catered by a local favorite BBQ place, and we gathered to hear Nick Lavery share his leadership stories of perseverance and the will to NEVER QUIT. Special Thanks to my friend Jeff and his wife Susan for hosting the magical evening and opening up their home to for the event. It was one to remember!
Foundation Hunt
September 26th we had the annual Pheasant hunt to honor and support veterans and First Responders. We had a great day of brotherhood, and Nick Lavery gave a truly motivational and inspiring speech! Collectively we raised money to help see the Pillars of Valor Foundation.
How You Can Support the Mission
When you support Pillars of Valor, we want to be transparent with how your money is used.
Where do the Funds Come from?
7%
Purchases from Pillars of Valor
7%
Drinking Pillars of Valor Coffee every day
97%
Making a Direct Donation
97%
Host or Support a Fundraising Initiative (Funds Donated to Pillars of Valor)